Bias in AI is inevitable—unless it’s built from the start, with inclusion in mind.

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The most critical step in creating inclusive AI is to recognise where, why and how bias infects the system. To have an incredible 2024 means designing to recognise exclusion. Breaking down AI bias into distinct categories so product creators can identify issues early on, anticipate future problems, and make better decisions along the way.

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This will allow teams to see clearly where their systems can go wrong, so they can identify bias and build experiences that deliver on the promise of AI for everyone.