Don't Skip This Ad
If you like to make ads, listen up. Streaming giants have begun knitting ad-based subscriptions into their viewing experiences worldwide—good news for us advertisers, but maybe not so much for the viewer ... or is it?
The resurgence of ads within these platforms sparks a double-opportunity: an uptick in ad film production and a challenge for creatives to innovate with interactivity. The challenge I’m excited to get my teeth into? How we innovate ads without pissing people off. I don’t have all the answers yet—but I do think step one requires a deeper understanding of the platform and the viewer.
Using data-driven insights to curate smarter approaches around both spaces, new ways to weave ads in (I think “pause-ads” are brilliant - sue me) and overall, a focus on enhancing the viewing experience.
How do we innovate ads without pissing people off? A deeper understanding of the platform and the viewer.