Ever heard Ronaldo promoting Nike in fluent Chinese? If you haven’t, 2024 is about to change that.
Since influencers’ inception, brands have raced to discover new voices and form deeper emotional connections with consumers. Today, we’re seeing a new trend emerge: digital doubles. For now, the AI-powered likenesses are in the experimental stage, but we can expect that to change come next year, as Meta’s chatbots and YouTube’s Dream Track expand.
If you look at the number of celebrities today who are creating products, brands, and e-commerce stores as an extension of their social media reach, it’s clear to see how AI twinning will become just another facet for digital engagement.
That said, as an offering still in its infancy, brands will need to sail into the unchartered AI waters with caution – establishing a safe space for companies to develop guardrails and shaping a clear narrative around the chatbots’ purpose. To entertain, to interact and ultimately, to have fun.
Ever hear Ronaldo promoting Nike in fluent Chinese? If you haven’t, 2024 is about to change that.