We’re thinking too far ahead when it comes to strategy automation—AI capabilities that would decide, in place of a strategist, what the right strategy is. This forward thinking results in missed opportunities to use AI as building blocks in developing successful strategies.

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Take the analogy of Alexa – many people use it; few people use it to do more than shut off the lights. We don’t feel comfortable with the technology’s ability to understand the context in more sophisticated applications.  

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AI in strategy is similar: it’s hard for AI to know everything a strategist knows. Because strategic decisions require foresight of potential consequences.

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Especially in today’s climate—predicting the worst possible outcome is in our DNA—which, when it comes to strategy, might just be the fundamental component that will always differentiate human and machine.