In 2024, experiences will evolve into subliminal interactions.
One industry embracing this notion with both arms is retail. Brands have been racing to develop the biggest and best interactive concepts to drive consumers to stores.
Take Nike’s in-store gaming experience, Reactland, and Farfetch’s Store of the Future, an augmented retail solution that links the online and offline worlds, using data to enhance the retail experience. Just a few blocks from our Seattle office you can find “The Shop.” It looks, smells and feels like a café, yet everything inside has a price tag, from the coffee mugs to the couches.
Next year, expect an integration of the two. Sublimmersive Experiences.
Shiny, new and tech-infused spaces blended with undercurrents of subconscious purchase points.
Expect shiny, new, and tech-infused spaces blended with undercurrents of subconscious purchase points.