In 2024, experiences will evolve into subliminal interactions.  

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One industry embracing this notion with both arms is retail. Brands have been racing to develop the biggest and best interactive concepts to drive consumers to stores.  

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Take Nike’s in-store gaming experience, Reactland, and Farfetch’s Store of the Future, an augmented retail solution that links the online and offline worlds, using data to enhance the retail experience. Just a few blocks from our Seattle office you can find “The Shop.” It looks, smells and feels like a café, yet everything inside has a price tag, from the coffee mugs to the couches.

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Next year, expect an integration of the two. Sublimmersive Experiences.

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Shiny, new and tech-infused spaces blended with undercurrents of subconscious purchase points.