In 2024, brand building is like walking a tightrope between pushing consumption and supporting sustainability.  

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52% of US adults think it's on brands, not the government, to help us shop sustainably. Brands are revamping their behind-the-scenes ops, but shoppers have better things to do than dive into thick reports designed for investors. They want snappy, interactive visualizations to quickly glean impact.  

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Introducing: the year of "Co-Footprinting."  

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Brands and consumers teaming up to use AR/VR immersive experiences to explore a product's life cycle. Interactive apps powered by AI that provide personalized insights into a product's environmental footprint based on an individuals’ usage patterns. Leveraging blockchain to ensure transparency and traceability that make buying choices that rock for the planet.  

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Brands that pat us on the back for these kinds of behavioral changes will set the foundations of long-term, sustainability-based relationships.