In 2024, brand building is like walking a tightrope between pushing consumption and supporting sustainability.
52% of US adults think it's on brands, not the government, to help us shop sustainably. Brands are revamping their behind-the-scenes ops, but shoppers have better things to do than dive into thick reports designed for investors. They want snappy, interactive visualizations to quickly glean impact.
Introducing: the year of "Co-Footprinting."
Brands and consumers teaming up to use AR/VR immersive experiences to explore a product's life cycle. Interactive apps powered by AI that provide personalized insights into a product's environmental footprint based on an individuals’ usage patterns. Leveraging blockchain to ensure transparency and traceability that make buying choices that rock for the planet.
Brands that pat us on the back for these kinds of behavioral changes will set the foundations of long-term, sustainability-based relationships.
Shoppers have better things to do than dive into thick reports designed for investors. They want snappy, interactive visualizations to quickly glean impact.